Yohanes Danny Kristianto Sugih Putra

First, I want to tell about the history of starbucks

1971	Starbucks opens its first location in Seattle's Pike Place Market.
1982	Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.
1983	Schultz travels to Italy, where he's impressed with the popularity of espresso bars in Milan. He sees the potential in Seattle to develop a similar coffee bar culture.
1984	Schultz convinces the founders of Starbucks to test the coffee bar concept in a new location in downtown Seattle. This successful experiment is the genesis for a company that Schultz founds in 1985. Starbucks introduces Christmas Blend.
1985	Schultz founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks coffee beans.
1987	With the backing of local investors, Il Giornale acquires Starbucks assets and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, B.C. Starbucks location total = 17
1988	Starbucks introduces mail order catalog with service to all 50 states. Starbucks location total = 33
1989	Opens in Portland, Oregon. Starbucks location total = 55
1990	Starbucks expands headquarters in Seattle and builds a new roasting plant. Awarded Horizon Air account. Starbucks location total = 84
1991	Establishes a relationship with CARE, the international relief and development organization, and introduces the CARE coffee sampler. Becomes the first privately-owned U.S. company to offer a stock option program that includes part-time employees. Opens first licensed airport location with HMS Host at Sea-Tac International Airport. Opens in Los Angeles. Starbucks location total = 116
1992	Completes initial public offering with Common Stock being traded on the Nasdaq National Market under the trading symbol "SBUX." Awarded Nordstrom account. Opens in San Francisco; San Diego; Orange County, California; and Denver. Starbucks location total = 165
1993	Begins Barnes & Noble, Inc. relationship. Completes $80.5 million convertible debenture offering. Opens second roasting plant in Kent, Washington. Opens in Washington, D.C. Starbucks location total = 272
1994	Awarded ITT/Sheraton (now Starwood Hotel) account. Completes offering of additional Common Stock. Opens in Minneapolis; Boston; New York; Atlanta; Dallas; and Houston. Starbucks location total = 425
1995	Based on an extremely popular in-house music program, Starbucks begins selling compact discs. Awarded United Airlines account. Begins serving Frappuccino® blended beverages, a line of low-fat, creamy, iced coffee beverages. Opens state-of-the-art roasting facility in York, Pennsylvania. Forms alliance with Canadian bookstore Chapters Inc. Completes $165 million convertible debenture offering. Starbucks Coffee International forms joint venture with SAZABY Inc., to open Starbucks coffeehouses in Japan. Opens in Philadelphia; Pittsburgh; Las Vegas; Cincinnati; Baltimore; San Antonio; and Austin, Texas. Starbucks location total = 676
1996	Starbucks Coffee International opens locations in Japan, Hawaii, and Singapore. Awarded Westin (now Starwood Hotel) account. Starbucks and Dreyer's Grand Ice Cream, Inc. introduce Starbucks® Ice Cream and Starbucks Ice Cream bars. Starbucks Ice Cream quickly becomes the number one brand of coffee ice cream in the U.S. North American Coffee Partnership (Starbucks and Pepsi-Cola Company business venture) begins selling a bottled version of Starbucks Frappuccino® blended beverage. Successfully converts approximately $80.5 million of its 4.5 percent convertible subordinated debentures to Common Stock. Opens in Rhode Island; Idaho; North Carolina; Arizona; Utah; and Ontario, Canada. Starbucks location total = 1,015
1997	Awarded Canadian Airlines account. Successfully converts approximately $165 million of its 4.25 percent convertible subordinated debentures to common stock. Forms alliance with eight companies to enable the gift of more than 320,000 new books for children through the All Books for Children first annual book drive. Establishes The Starbucks Foundation, benefiting local literacy programs in communities where Starbucks has coffeehouses. Opens in Florida, Michigan, and Wisconsin. Starbucks Coffee International opens in the Philippines. Starbucks location total = 1,412
1998	Starbucks Coffee International opens locations in Taiwan, Thailand, New Zealand, and Malaysia. Introduces Milder Dimensions® a lighter and milder tasting line of premium coffee blends. Introduces Tiazzi® blended juice tea, a refreshing mixture of tea, fruit juice and ice. Acquires Seattle Coffee Company in the United Kingdom with more than 60 retail locations. Acquires Pasqua Inc., a San Francisco based coffee retailer. Forms Urban Coffee Opportunities, a joint venture with Earvin "Magic" Johnson's Johnson Development Corp., to develop Starbucks Coffee locations in under-served, urban neighborhoods throughout the U.S. Signs a licensing agreement with Kraft Foods Inc. to extend the Starbucks brand into grocery channels across the U.S. Launches Starbucks.com. Opens two new coffeehouse concepts, Cafe Starbucks in Seattle and Circadia® Coffee House in San Francisco. Begins offering the Doonesbury@Starbucks line of products with all net proceeds donated to local literacy organizations. Opens in New Orleans; St. Louis; Kansas City, Missouri; and Portland, Maine. Starbucks location total = 1,886
1999	Starbucks Coffee International opens locations in China, Kuwait, Korea, and Lebanon. Acquires Tazo®, a Portland, Oregon based tea company. Forms the "Out of the Park, Into the Books" partnership with homerun king Mark McGwire. Partners with Conservation International to promote environmentally sound methods of growing coffee. Introduces Shade Grown Mexico Coffee. Acquires Hear Music, a San Francisco based music company. Enters agreement with Albertson's, Inc. to open more than 100 Starbucks locations in their supermarkets in the year 2000. Opens in Memphis, and Nashville, Tennessee; and Saskatchewan, Canada. Starbucks location total = 2,135
2000	Howard Schultz transitions from chairman and ceo to chairman and chief global strategist. Orin Smith promoted to president and ceo. Enters into licensing agreement with TransFair USA to market and sell Fair Trade CertifiedSM coffee. Introduces a Commitment to Origins™ coffee category that includes shade grown, organic and Fair Trade Certified selections. Expands contribution to Conservation International to establish conservation efforts in five new sites. Enters agreement with Host Marriott International to open locations in select properties. Starbucks Coffee International opens in Dubai; Hong Kong; Shanghai; Qatar; Bahrain; Saudi Arabia and Australia. Starbucks current location total = 3,501
2001	Introduces coffee sourcing guidelines developed in partnership with The Center for Environmental Leadership in Business, a division of Conservation International. Commits to the purchase of one million pounds of Fair Trade CertifiedSM coffee. Offers $1 million in financial support to coffee farmers through Calvert Community Investments. Begins to offer high-speed wireless internet access in stores. The Starbucks Foundation awards more than 450 grants totaling $4.2 million to literacy, schools and community-based organizations across North America. Announces a four-year, $1 million philanthropic partnership with Jumpstart, a national organization which pairs college student tutors with Head Start children. Begins offering the Starbucks Card, a stored value card for customers to use and reload. Enters agreement with Hyatt Hotels Corp. Starbucks Coffee Japan introduces a stock option program for eligible full and part-time partners and successfully implements IPO. Breaks ground for Starbucks third roasting plant located in Carson Valley, NV. Starbucks and international business partners seed Starbucks Cares Fund with $1.2 million contribution to benefit September 11th Fund. Customers and partners contribute more than $1.4 million to Starbucks Cares. Starbucks Board of Directors authorizes stock repurchase plan of up to $60 million of stock. Announces the fourth 2-for-1 stock split effective on April 27. Starbucks opens 300th location in Japan and celebrates fifth year of business in Japan. Starbucks Coffee International opens in Switzerland, Israel, and Austria. Starbucks location total = 4,709
2002	Signs memorandum of understanding with Fairtrade Labelling Organizations International (FLO) enabling Starbucks to enter into licensing agreements with national FairTrade organizations to sell FairTrade certified coffee in the countries where Starbucks does business. Publishes its first Corporate Social Responsibility Annual Report. Introduces Starbucks Barista Quattro™ thermal coffeemaker, a 4-cup version of its popular Barista Aroma™, and Saeco Italia™, a fully automated home espresso machine. Celebrates 10-year anniversary of Starbucks IPO. Introduces Starbucks DoubleShot™, to the ready-to-drink coffee category. Signs licensing agreement with TransFair Canada to bring Fair Trade CertifiedSM coffee to more than 270 retail locations in Canada. The Starbucks Foundation awards more than 500 grants totaling $5.9 million to literacy, schools and community-based organizations across North America since 1997. Reinforces its dedication to coffee origin countries and the farmers who produce Starbucks coffee through an expanded line of Commitment to Origins™ Coffees. Extends the Frappuccino line to include non coffee options, Chai, Vanilla and Coconut Crème Frappuccino ice blended beverages. Launches its high-speed wireless internet service branded T-Mobile® HotSpot™ in more than 1,200 Starbucks stores. Tazo and Mercy Corps establish Collaboration for Hope and Advancement in India (CHAI), a project to build strong communities in the tea growing district of Darjeeling where Tazo purchases some of the finest teas available in the world. Organizes more than 35,000 volunteer hours in the month of September and contributes more than $275,000 through the Starbucks Make Your Mark program to charitable organizations across North America. Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares. Establishes Seattle Coffee Trading Company (SCTC) in the Canton of Vaud, Lausanne, Switzerland. Starbucks Coffee International opens in Oman; Indonesia; Germany; Spain; Puerto Rico; Mexico; Greece and Southern China. Current location total=5,886
2003	The Starbucks Foundation awards more than 650 grants totaling $6.5 million to literacy, schools and community-based organizations across North America since 1997. Begins three-year $225,000 commitment to America SCORES, a national non-profit, youth development organization that uses the sport of soccer and literacy to inspire teamwork among at risk children in urban public schools. Introduces Shade Grown Mexico and Fair Trade CertifiedSM coffees to the coffee selections available to Hyatt hotel and resort’s guests. Develops innovative, next-generation Starbucks Card combining credit and stored value technologies. Launches Starbucks Card Duetto™ Visa, the first-of-its-kind payment card blending Visa credit card functionality with the re-loadable Starbucks Card. Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares. Expands high speed wireless service, T-Mobile® HotSpot™ to more than 2,700 Starbucks stores. Acquires Seattle Coffee Company, which includes Seattle’s Best Coffee® (SBC) and Torrefazione Italia® (TI) coffee brands. Celebrates Earth Day with a $50,000 contribution to Earth Day Network. Introduces Iced Shaken Refreshments, a handcrafted and refreshing new beverage category featuring coffee and tea shaken over ice. Starbucks Coffee International opens its 1,000th Asia Pacific store in Beijing, China. Encourages more than 50,000 hours of partner and customer volunteer time and contributes $500,000 to nonprofit organizations across the United States and Canada through Make Your Mark volunteer program in September. Starbucks Coffee International opens in Turkey, Chile, and Perú. Current location total = 7,225
2004	Starbucks Coffee International opens in Paris. Extends partnership with Conservation International for $2.5 million loan fund providing coffee farmers access to affordable credit. Opens Starbucks Coffee Agronomy Company in San Jose, Costa Rica. Launches in-store CD burning service powered by HP. The new music delivery experience allows Starbucks customers to create personalized CDs at the Starbucks Hear Music™ Coffeehouse in Santa Monica, California.. Dedicates six weeks to promote environmental awareness in its Company-operated stores in the United States and Canada and engages millions of customers in a dialog of environmental stewardship. Tazo and Kraft Foods announce licensing agreement to distribute Tazo super-premium teas in U.S. grocery channels. Announces Starbucks and Jim Beam Brands Co. agreement to develop and market a superpremium Starbucks-branded coffee liqueur outside of Starbucks stores. Presents Jumpstart with $100,000 in honor of the non-profit's 10-year anniversary. Loans $1 million to Calvert Community Investments, enabling Calvert to support the Fair Trade™ Certified coffee movement. Joins the United Nations Global Compact, an international network of corporations, U.N. agencies, trade unions and nongovernmental organizations that support a shared set of nine principles about the environment, labor and human rights. Expands agreement with United Airlines to include cooperative marketing agreement. Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour "Starbucks Hear Music" channel. Introduces new Frappuccino® Light blended coffee beverages. Signs licensing agreement to open Seattle's Best Coffee cafes in more than 400 existing Borders Books & Music® stores over the next several years in the continental U.S. and Alaska, and within new Borders stores as they open. Current location total = 8,337

taken from http://www.starbucks.com/aboutus/timeline.asp

then, I ll talk about the history of starbucks logo

Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries. The current company logo, modeled after a 15th century Norse woodcut, is a mixoparthenos, or "twin-tailed mermaid, or siren as she's known in Greek mythology. The company and the logo have an interesting history.

Starbucks was founded in Seattle, Washington, in 1971 as a local coffee bean roaster and retailer called Starbucks Coffee, Tea and Spices. Howard Schultz joined the company in 1982 and was inspired on a trip to Italy to develop a similar espresso bar and coffeehouse culture in the United States. To advance the concept, he founded the company Il Giornale three years later. In 1987, Schultz purchased Starbucks, merged it with Il Giornale, and renamed the company Starbucks Corporation. The logo on the left is that of the Il Giornale company. As you can see, the Il Giornale logo is somewhat similar to Starbucks logo i.e being circular and having a band.

The original logo, as seen on the left, the Starbucks siren was topless and had a fully-visible double fish tail. The original logo has raised some controvery because of the bare chest, but the logo continues to appear on some of the products like the Starbucks Anniversary Blend 1 lb coffee bags. Both the original logos seem to be perfect on wooden crates.

In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. The logo also inherited the stars from the Il Giornale logo.

In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails.

I take from http://www.dinesh.com/History_of_Logos/Worlds_Best_Brands_and_Logos/Starbucks_Logo_-_Design_and_History/